FIRST LOOK: BOSS unveils new fragrance HUGO Urban Journey with Zac Efron
HUGO Parfums unveils the next chapter of its #YourTimeIsNow campaign with a new scent, HUGO Urban Journey, set to encourage millennials to explore the city on their […]
Hugo Boss chills with new ICED fragrance for millennial man
Inspired by the legacy of HUGO Man, Hugo Boss introduces HUGO ICED: a powerful new fragrance designed to encourage ‘millennials to embrace the fresh potential of every day.’