Burberry reveals its Year of the Rabbit 2023 campaign building upon the brand’s spirit of adventure, a celebration of taking a leap into the unknown.
The campaign stars actors Qi Xi, Shi Pengyuan and sportswoman Zhao Lina and is captured by video director Zika Liu and photographer Sky. In a triptych of films, each individual is on a journey through open spaces offering the chance for a new perspective: the opportunity to experience the extraordinary to find confidence, passion and creativity.
Inspired by the Year of the Rabbit, the exclusive collection features the Thomas Burberry Monogram playfully reimagined with rabbit ears. This is adorned on womenswear, menswear and childrenswear, the signature Lola bag, accessories, cashmere and silk scarves.
The rabbit is a key motif running throughout the collection, including cartoon-inspired iterations: some positioned back-to-back so that the ears meet to form a heart shape whilst others sit atop the Burberry logo.