Tequila Don Julio brings you the perfect invitation to a summer filled with monumental celebrations. To mark the launch of Tequila Don Julio 1942 in European travel retail, passengers travelling through Heathrow Terminal 5 will be able to sample Tequila Don Julio 1942 at a new luxury pop-up before they jet off to the hottest European party destinations.
The perfect accompaniment for jetsetters travelling to iconic destinations such as Ibiza and Mykonos, renowned DJ and music producer Kayper has created the ultimate playlist which shoppers can access via a QR code in the Tequila Don Julio 1942 pop-up to enjoy while they wait in the lounge, on their flight or during their vacation. It’s a playlist guaranteed to be the soundtrack of your summer created by one of Europe’s most renowned DJ music producers.
Synonymous with celebration and an icon of the luxury tequila world, Tequila Don Julio 1942 is offering passengers an opportunity to experience the rich, smooth taste of this exceptional liquid in T5 at the World Duty Free Store.
This week Diageo Global Travel and Tequila Don Julio, hosted guests in Heathrow to experience an exclusive live set from Kayper.
Commenting on the event and launch Andrew Cowan, Managing Director, Diageo Global Travel, said: “We are delighted to bring an icon of luxury tequila and a brand synonymous with special celebrations to travel retail in Europe this summer. Tequila Don Julio 1942 will be available to purchase in Travel Retail stores throughout Europe from this summer for the first time. It’s an incredibly exciting time for this category. Our luxurious temporary experience in T5, we hope will give travellers just a taste and glimpse of what this brand has to offer. It is a truly exceptional liquid created by Don Julio González in 2002 in the heart of Jalisco Mexico to mark 60 years of generational tequila-making. Its heritage and craft speak for itself.”
To complement the launch, Tequila Don Julio has partnered with travel and lifestyle creator Ashlee Major-Moss to create a bespoke online summer guide that explores unmissable DJ sets to must-visit restaurant recommendations and where to find the most Insta-worthy locations that Ibiza has to offer.
Kevin Nichols, Global Head Tequila Don Julio 1942 – Luxury Portfolio and Experiential at Diageo, added: “Tequila Don Julio 1942 is a testament to our founder’s passion and love for the agave plant. It is an invitation to savour the finer things in life and share unforgettable moments with those who appreciate the extraordinary.
“1942 is painstakingly crafted using only the finest Blue Weber agave plants – hand-selected and harvested – and aged in American oak barrels for at least two and a half years to develop its rich, distinctive taste. The result? A sweet and smooth sip with characterful flavours of oak, vanilla and agave teamed with vibrant notes of caramel and chocolate. If you could bottle the spirit of the season, this would be it – its warming aftertaste recalls the lazy days and heady nights of summer.”
The focal piece of the new Tequila Don Julio 1942 pop-up is an agave leaf inspired archway enticing passengers into the luxurious world of monumental celebration. Passengers can sip a Tequila Don Julio 1942 signature serve at an elegant bar surrounded by a vivid bottle display on slatted shelving bathed in gorgeous tones of amber bronze metallic and gold.
Eve Fifer, Commercial Director for the UK at World Duty Free, said: “We are proud to have been able to work closely with our partners at Diageo Global Travel once again, to deliver this luxurious pop-up which really brings this iconic brand to life.”
Fraser Brown, Retail Director at Heathrow Airport, added: “I am delighted our passengers can explore the iconic world of Tequila Don Julio 1942 to kick off their summer celebrations in luxury. We are committed to offering our shoppers these unique experiences whilst also educating them on responsible drinking, to ensure everyone has a great journey through Heathrow.”
Tequila Don Julio 1942 is bottled at an ABV of 38% and is available across airports in Europe and the Americas from August 2023 at a RRP of £178 for a 70cl bottle.
Check out Tequila Don Julio 1942 Spotify channel for the recommended ultimate celebration playlist from Kayper: Tequila Don Julio 1942 Iconic Sounds of Summer.
For the ultimate summer guide to Ibiza, check out travel and lifestyle creator Ashlee Major-Moss socials.
