This Holiday, embark on the most extraordinary brand journey with Lancôme Travel Retail Asia Pacific. Close your eyes, escape from reality and welcome to Lancome’s legendary voyage à la française, a world made of French elegance, a dreamy pink train, and curated “patisseries”, in collaboration with the renowned French pastisserie, L’Éclair de Génie.
From Paris to Happiness, the highly-anticipated Lancôme Holiday Express arrives at the China Duty Free Sanya International Duty Free Shopping Complex, Block C Global Beauty Plaza and will stop at this “station” across two key festive periods: 1st – 29th November 2025, and 1st – 30th January 2026.
All Aboard the Lancôme Holiday Express
Luxury is more than a product, it’s a feeling, a moment, a dream to immerse in. Step into Lancôme’s most luxurious finale celebration, as the brand transforms the journey into a destination, evoking six senses of experience, to create a truly elevated and memorable consumer experience.
“This holiday season, we’re inviting travellers to rediscover the ‘inner child’ and connect with the magic of the holidays, travel and beauty. Launching the Lancôme Holiday Express as a world-first concept for Lancôme’s 90th anniversary is a massive milestone for L’Oréal Travel Retail, perfectly illustrating our commitment to pioneering and relentlessly pushing the boundaries of the Travel Retail experience. This spectacular experience is meticulously designed to transform transactions into best-in-class events, ensuring L’Oréal continues to lead the future of luxury travel retail across the region,” adds Jesus Abia, Managing Director of L’Oreal Travel Retail Asia Pacific.
Sense of Time – More than a Campaign, an Unprecedented Holiday Moment for Lancôme
Grandeur, togetherness, generosity. These are Lancôme’s timeless values since 1935, and the brand continues to celebrate this in their 90th Anniversary grandeur celebration.
Nine decades of creating happiness through beauty – defying expectations with groundbreaking innovations, unexpected collaborations, and impressive consumer experiences to showcase that Lancôme is 90 years young.
The opening weekend saw crowds gather to experience the Lancôme Holiday Express
Sense of Travel – A Pink Train to Escape from your Everyday, Pure Storytelling in Motion
As guests approach the stunning façade, they are welcomed by train conductors and will receive a personalised train ticket to kickstart their unforgettable journey. The elegant atmosphere is gently filled with evocative soundscapes and bespoke Lancôme scents. More than just stepping into a mall, visitors embark on their very own sojourns transcending location and time to find their very own Destination Happiness.
Sense of Place – A World Exclusive Unexpected Collaboration
Exclusively in Hainan, the Lancôme Holiday Express journey is made sweeter with a delectable collaboration with renowned French patisserie, L’Éclair de Génie, evoking a true sense of place. Guests embarking on the Lancôme Holiday Express will discover the trio collection of irresistible éclairs, thoughtfully crafted by L’Éclair de Génie, bringing a taste of Parisian artistry to this extraordinary milestone celebration. The champagne-inspired éclairs feature a refreshing raspberry and lemon filling, with a playful sprinkle of popping candy. Each éclair is a miniature work of art, available in three charming designs: a whimsical whistle, a classic train ticket, and an iconic train conductor’s cap, adding a delightful narrative to every bite. Look out for the unmissable playful oversize “gourmandise”, the cute éclair telephone, the charming éclair lamp, surprising guests with unforgettable photo opportunities at every turn.
Sense of Service – A Premium, Personalised Consultation Like No Other
Embodying Lancôme’s commitment to science & expertise for every woman, guests are then invited to enter a lush train cabin for a personalized skin analysis. Here, they can enjoy a complimentary Skin Screen consultation for a tailored skin treat. This moment is completed with a relaxing and indulgent hand massage to pamper guests.
Unveil your skin’s radiance with the most elevated service: an ultra-personalised Lancôme skin screen consultation and pampering hand massage
Sense of Gifting – The Most Elevated Gesture of Grandeur
The final stop is the luggage of “ooh la la gifts”, where the celebration continues to surprise guests by delivering nothing but the best-in-class retail experience with irresistible leather éclair charms, each adorned with a whistle that can be customized with one’s initials, and there are even limited edition pink mini luggages. French yet locally made-to-measure, timeless yet fun, the kind of gifts one will want to wear forever.
The highly immersive journey reaches its destination with a discovery of Lancôme’s Holiday gift sets and exclusive pastry charms with purchase
Sense of Exclusivity – The Hainan Happiness Station
A worldwide exclusive travel experience that makes one feel like a kid again. The Lancôme Holiday Express arrived in Hainan, wrapped in gifts of grandeur, endless surprises and innovative luxury experiences. From the exclusive train concept, limited-edition éclair patisserie collaboration, to unique travel retail services and curated Holiday gift sets of Lancôme’s bestsellers, this is a one-of-a-kind memorable travel experience that truly makes Lancôme the brand of a lifetime.
Marking the grand finale of Lancôme’s 90th anniversary celebrations, the Lancôme Holiday Express outpost invites guests on a multi-sensory journey filled with beauty, joy, and wonder. The unparalleled experience embodies the brand’s French heritage, while reimagining luxury in an immersive, contemporary way.
The Lancôme 90th Anniversary Finale, A Milestone in Brand History
“Our 90th anniversary is truly an extraordinary brand moment, and we couldn’t think of a more fitting ‘grand finale’ to our celebrations than the world’s first Lancôme Holiday Express for travellers. From the dreamy pink train to our delightful L’Éclair de Génie collaboration and our “ooh la la” souvenirs, every element is designed to be unexpected and irresistible. This is how we elevate Lancôme’s grandeur, TR differentiation, and celebrate our brand value: creating happiness through beauty since 1935,” says Linda Wang, General Manager of Lancôme Travel Retail Asia Pacific.
