For the first time in its history, Ferrero, the world-famous Italian confectionery company is entering the premium chocolate tablet category.

Over the last three years, a team of 50 people worked on the development of more than 300 different recipes before finding the right balance of taste and texture for a new way to experience Ferrero Rocher.

When Ferrero Rocher was first unveiled in 1982, the intention was to make quality patisserie specialities accessible to a much wider public. Now the brand is going a step further and offering these symbols of Ferrero’s quality and excellence in a new multi-sensory experience.

Now the inimitable taste of Ferrero’s iconic chocolate and hazelnut Ferrero Rocher speciality, loved by generations all over the world, is being launched globally as a 90g Ferrero Rocher Tablet.

Each square of the new Tablet is crafted to take the consumer on a delicious chocolate journey. A gentle dome on top of the square recalls the distinctive shape of the original Ferrero Rocher speciality, an irresistible invitation to discover the layers within. A refined chocolate base supports a soft, creamy filling that is covered with a top layer of chocolate, sprinkled with crunchy pieces of hazelnut.

The Ferrero Rocher Tablet comes in three delicious flavours – milk, dark 55% cocoa and white – each made with carefully selected ingredients of the highest quality.

The launch of Ferrero Rocher Tablets into the fast-growing premium chocolate tablet category will reinforce Ferrero’s competitive position within the premium chocolate market.

The three flavours are available in an exclusive travel retail multipack format for travellers containing 3 x 90g tablets. Ferrero entered an exclusive partnership with Lagardère to pre-launch this novelty at their retail outlets from September 2021.

These SKUs will be rolled out in the travel retail channels all over the world from January 2022.


Sergio Salvagno, General Manager, Ferrero Travel Market comments: “With the launch of the new Ferrero Rocher Tablets, we are offering a new taste experience inspired by one of our most iconic brands which is loved all over the world. A different chocolate shape but one that remains faithful to what Ferrero Rocher lovers expect and a multi-sensorial taste experience that brings a special moment of pleasure. We have achieved this remarkable result thanks to our constant focus on product innovation and the passion for quality that has always distinguished us.”

Travel retail buyers will have their first opportunity to sample the new Ferrero Rocher Tablets at the TFWA World Exhibition in Cannes from 24 to 28 October.

Prior to the physical show, buyers will be able to gain insight to the new product, and to other key initiatives for the year 2021-2022, at the online Moodie Davitt Virtual Travel Retail Expo from 11 to 15 October. In a new-look virtual exhibition space, customers will be guided around the various brand islands to update on the latest developments from Kinder, Nutella, Tic Tac and the Premium Chocolate portfolio.

Further details of all the items can be accessed on the new, revamped Ferrero Travel Market website – The website is a dynamic and intuitive portal focused primarily on B2B traffic with an overview of B2C content and is fully integrated within the digital eco-system including all the Ferrero digital assets.