This March, The Shilla Duty Free has jointly partnered Changi Airport Group and Elizabeth Arden to exclusively host the world’s first Viva La Juicy Rosé Garden Party at an airport. The Outpost event will commemorate the launch of Juicy Couture’s new fragrance – Viva La Juicy Rosé.
As part of The Shilla Duty Free’s commitment to continuously present unique and coveted travel exclusives, and to provide world-class shopping experiences, the global travel retail exclusive Outpost event will be set up beside the Terminal 1 Cosmetics & Perfumes Central Store in the Transit Departure Central area from 1 to 31 March 2016.
Viva La Juicy Rosé Garden Party
Passengers are invited to experience the scent’s playful side as the Rosé girl is the queen of light-hearted fun. She sees the world through rose-coloured glasses and celebrates in the most surprising of places. With one spritz, passengers can #RoséEveryday and escape to a whimsical garden oasis where she is showered with glittering sunshine and pink champagne bubbles. Just like its muse, Viva La Juicy Rosé spontaneously transforms an ordinary day into an unforgettable, vivacious garden theme party.
Romantically decorated with lots of roses, the garden party event site offers complimentary pink Rosé mocktails, fun props for photo-taking and fragrance sampling. Experiential activities such as sticker tattoos and personalisation of Juicy Couture postcards are also available to the customers, in addition to the beautiful Juicy Couture bags and fragrance roller balls gifts with purchase.
The Regional Director of Asia Pacific Travel Retail in Elizabeth Arden, Yumie Chia excitedly shared, “We are truly delighted to present the biggest Viva La Juicy Rosé Garden Party event in Changi Airport. Customers will have great fun unleashing their “Princess Dreams”, dressing up and posing for photos at our picture-perfect party site. We invite everyone to walk in, take a sip of our pink Rosé mocktail and experience the beauty of our exceptional Viva La Juicy Rosé fragrance, inspired by the Rose Champagne. The sparkling pink bottle and the romantic fizzy scent is simply irresistible! We hope to bring to customers a new depth of romantic experience in fragrance sampling that they will never forget!”
Changi Airport Group’s Senior Vice President for Airside Concessions Ms. Teo Chew Hoon said, “This is a unique way of showcasing Juicy Couture’s latest offerings for our passengers. They can have fun interacting with the Viva La Juicy Rosé fragrance in the store. These specially created experiences give our passengers something fresh and exciting to look forward to when they are at Changi Airport.”
“Our exclusive partnerships with Changi Airport Group and key brand owners have allowed us to hold exciting brand Outposts in Changi Airport. The Viva La Juicy Rosé Garden Party is undoubtedly a highly experiential concept for travellers, fulfilling our aspiration to provide a fully immersive and multi-sensory brand experience that will create a lasting impression,” said Mr. Andy Park, Managing Director, The Shilla Duty Free Singapore.
The Fragrance – Viva La Juicy Rosé
A springtime toast to the forever-bubbly Viva girl, Viva La Juicy Rosé (see previous post) is an irresistible bouquet of honey-like pink blossoms, which pops with fizzy citrus perfection and is kissed by the glow of sensual amber. Top notes include Italian Mandarin and William Pear, intertwining with soft, decadent Jasmine Petals. At the core of the scent are glamorous notes of Rose Centifolia, White Peony and Jasmine Sambac. Finishing touches are Ambrox and sensual Orris Abs and Benzoin.
Housed in the iconic Viva La Juicy-style bottle, this eye-catching design shimmers with an ombré glitter effect, fading from splashy pink to radiant gold. The rose-gold champagne bottle charm and translucent pink bow hint at the effervescent, celebratory fragrance inside.
The Juicy Couture Viva La Juicy Rosé fragrance is available at all The Shilla Duty Free Cosmetics & Perfumes stores in Changi Airport.
Recommended Travel retail Prices:
Juicy Couture Viva La Juicy Rosé EDP Spray 50ml – S$98
Juicy Couture Viva La Juicy Rosé EDP Spray 100ml – S$129
