The Singleton has unveiled a brand-new, immersive pop-up experience at Mumbai Airport, showcasing its latest travel retail exclusive collection, ‘Gardens of Abundance.’
This marks the first-ever pop-up of its kind at the airport, located just outside the duty-free shop, ensuring every traveller has the opportunity to explore the luxurious world of The Singleton as they pass by.
This pop-up concept offers a sophisticated, immersive experience designed to appeal to whisky enthusiasts by combining sensory elements with luxurious, branded gifts. The scented cloches, which house aroma pads, allow shoppers to explore the distinct fragrance profiles of the four single malt variants, giving them a sense of the whisky’s flavour before tasting. These variants – Radiant Spring Garden, Golden Autumn Orchard, Exotic Spice Grove, and Deep Forest Riches – each evoke a unique sensory journey through different seasons and flavour profiles.
Diageo Travel Retail Head of India and MENA, Tarek Makdessi, says: “We are delighted to announce the launch of The Singleton’s exclusive ‘Gardens of Abundance’ collection, brought to life through a standout pop-up event in collaboration with Ospree. This launch, a first in travel retail for The Singleton, highlights our dedication to offering premium experiences for travellers across MENA and India.
“Our partnership with Ospree has enabled us to present The Singleton in a truly immersive setting, aligning with our mission to elevate the travel retail landscape. The ‘Gardens of Abundance’ collection captures nature’s richness with distinct craftsmanship, offering travellers a unique taste experience that underscores the quality and innovation behind The Singleton. This milestone is a testament to our commitment to redefine luxury in travel retail, setting new standards for exclusive offerings.”
In addition to the interactive scent experience, shoppers receive complimentary Singleton-branded carry bags and charms with their purchase. The tote bags, designed to accommodate one or two bottles, offer a stylish and functional souvenir that can be reused. The charms, made from luxury leather and embossed with details matching the ‘Gardens of Abundance’ theme, enhance the exclusive feel of the purchase, providing a personal and premium touch. These elements together make for an engaging and memorable shopping experience, blending luxury and sensory exploration.
The ‘Gardens of Abundance’ collection is a testament to The Singleton’s dedication to craftsmanship, featuring some of the brand’s most richly layered whiskies to date. Each variant in the range embodies the natural beauty and diversity of the earth, with lush, verdant flavours inspired by fertile ecosystems. Whisky lovers are invited to awaken their senses with each sip, enjoying an exquisite harmony of flavours that reflect the bounty of nature.
This global travel launch is The Singleton’s biggest yet, as the brand continues to capture the hearts of whisky explorers around the world. The brand’s rapid growth is underscored by its recognition as the fastest-growing single malt globally in 2023 (IWSR), and its collection has earned over 30 accolades in the past two years alone.
The pop-up will be available at Mumbai Airport to the end of December, inviting travellers to discover the rich, dynamic world of The Singleton’s Gardens of Abundance.
Ospree Duty Free CEO, Gaurav Singh says: “This pop-up marks a significant milestone in travel retail, blending luxury with interactivity to elevate the shopping experience. We are proud to partner with The Singleton to bring this immersive journey to life for travellers. ‘Gardens of Abundance’ reflects the beauty and complexity of whisky, and we believe this experience will resonate with those looking to indulge in something truly special as they embark on their journeys.”
THE SINGLETON – GARDENS OF ABUNDANCE COLLECTION:
RADIANT SPRING GARDEN
This whisky has been matured in select White Oak casks for an exceptional expression of Glendullan’s quintessential bright and fruity character.
Invigorating notes of fresh green apples, sun-soaked apricots and citrus are delicious to behold.
RRP: £55 (prices will vary as per market)
GOLDEN AUTUMN ORCHARD
This whisky has been Double Oak Matured in ex-Bourbon and American White Oak casks. The result is a delectable Single Malt full of sweet indulgence.
Fruity notes of toffee apples, and poached pears in syrup alongside hints of vanilla and butterscotch.
RRP: £80 (prices will vary as per market)
EXOTIC SPICE GROVE
This whisky has been Triple Cask Matured, first rested in Ex-Wine and Rejuvenated casks before married together in Reserve Oak casks. The result is a rich Single Malt with unfolding opulent flavours.
Hints of dark, spiced honey slip into glimmers of rich berries which then reveal fig jam, cinnamon and nutmeg.
RRP: £150 (prices will vary as per market)
DEEP FOREST RICHES
This whisky has been Quadruple Cask Crafted, first matured in European oak before finishing in Palo Cortado, Marsala Wine, and Pedro Ximénez/Oloroso seasoned casks.
Every drop of this Scotch is intensely flavourful, with silken notes of dried fruits, raisins, dates and dark chocolate.
RRP: £220 (prices will vary as per market)
Serve Suggestion: Neat or on the rocks, to taste the layers of flavours.
The Singleton – Gardens of Abundance collection will be available in airports including Changi, Delhi, Dubai and Heathrow from August 2024. The collection will then roll out across more airports in the following months.
