The Granville rose distills all its unique benefits into the new oil of unequalled power that’s concentrated in Dior Prestige La Cure, which regenerates the skin in three weeks like an elixir of youth.
Not far from Christian Dior’s childhood garden, a wild rose of exceptional hardiness was discovered growing. After fifteen years of research in the Dior laboratories, it gave rise to the Granville rose, a plant even stronger than before. Organically cultivated in the Dior garden in the Loire Valley, after five years of patiently waiting it attains its optimal maturity, and even then, only twice annually, deploying a highly concentrated power of molecular regeneration.
The flower needs to be picked at the precise height of its blooming, then cold pressed in order to extract the oil which is at the core of the Dior Prestige La Cure formula, composed of three amber-coloured oil-serums that deal with the inflammation responsible for skin ageing over the course of three weeks.
The first week, inflammation activity is eased, the skin reinitialized. The second week, the skin reconstructs itself from deep down. Lastly, over the third week, the cellular reconstruction is completed. The skin, transformed from inside to the surface, is softer, smoother, but most especially stronger.
