Tiffany & Co has unveiled its latest Tiffany Lock campaign yesterday, featuring new additions to the collection and introducing newly-appointed House ambassador, Florence Pugh.

The extension of the collection introduces an array of pendants, rings, earrings, and bracelets in various colourways.

The campaign, which also features House ambassadors Rosé of Blackpink, Jimin of BTS, and singer Nancy Ajram, celebrates the icon of love with each star styled in the newest Lock designs.

Executive vice president of product and communication for the House, Alexandre Arnault said: “We are excited to showcase the new expressions of the Tiffany Lock motif.

“Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.”

Inspired by an archival padlock from 1883, a design signature of the House for over a century, Tiffany Lock is an unparalleled expression of design and craftsmanship at the brand, paying homage to the jeweller’s illustrious heritage.

The latest iterations celebrate the personal connections that we share and the infinite power of love.

Designed for all genders, the collection introduces various colorways of earrings, pendants, rings, and a bracelet to the coveted diamond and gold collection.

Distinguished by sleek silhouettes and adorned with Tiffany’s legendary diamonds, the offerings are available in 18k white, yellow, and rose gold with full pavé diamonds, half pavé diamonds, or an all-metal way.

In addition, the House will debut a new Lock bracelet in 18k white gold with half pavé diamonds and half baguette diamonds.

The campaign and latest Tiffany Lock designs launched globally on 1 August and are available in Tiffany & Co stores around the world, as well as on the Tiffany & Co website.