TimeVallée, a luxury watches multi-brand boutique, has opened its first boutique in the Middle East at Qatar’s Hamad International Airport (HIA).

Located at Qatar Duty Free (QDF), TimeVallée houses many prestigious Swiss luxury watchmakers from heritage and more contemporary Maisons including Baume et Mercier, Bell and Ross, Cartier, Hublot, IWC, Jaeger LeCoultre, Panerai, Piaget, Tag Heuer and the first Watchfinder in the region.

The boutique offers a seamless customer experience throughout all the showcased Maisons, in addition to a customer service and a pre-owned watches lounge by the renowned Watchfinder, a statement said.

The official opening of the two-storey multi-brand boutique was celebrated at a ribbon cutting ceremony. The event was attended by VIP guests and officiated by Qatar Airways Group Chief Executive, HE Akbar al-Baker, along with HIA chief operating officer engineer Badr al-Meer, QDF vice president Thabet Musleh and CEO of TimeVallée, Michael Guenoun.

The store features an impressive 3D screen to showcase the Maisons in an impactful yet futuristic way. TimeVallée also boasts an omni-channel client journey and interactive experiences with a client-centric approach.

By combining innovative phygital luxury with personalised services, shoppers can visit the discovery counter, with its state-of-the-art digital technology to explore best-sellers, latest pieces, limited-edition and Maison collections.

Guenoun said: “The boutique’s unique design, space, and customer service set us apart and we believe it will be an important addition to the luxury retail landscape in the Middle East.”

Musleh added: “We are very proud to launch the first TimeVallée boutique in the region; adding on to many other world-firsts and exclusives at Qatar Duty Free.”