ATÜ Duty Free, a pioneering brand in travel retail, and the world-renowned Italian niche fragrance house Tiziana Terenzi are taking travel enthusiasts on a unique olfactory journey through a collaboration. Bringing together luxury and elegance in a single bottle, the official launches of “Tılsım”—a fragrance designed exclusively for ATÜ Duty Free stores—have been successfully rolled out.
ATÜ Duty Free, a subsidiary of TAV Airports and Unifree Duty Free/Gebr. Heinemann, has introduced the custom-made fragrance ‘Tılsım’ to its customers at its Antalya and Bodrum stores through its collaboration with Tiziana Terenzi, established with the support of Be Keen. Developed exclusively for ATÜ Duty Free by Tiziana Terenzi, one of the world’s most prominent global niche fragrance brands, Tılsım has been presented to passengers at ATÜ Duty Free stores in Antalya and Bodrum Airports following dedicated launch events. Taking travelers on an unparalleled olfactory journey and blending the art of niche perfumery with the dynamic spirit of the region, Tılsım offers a sophisticated travel signature that will linger in memories.
Ersan Arcan, President and CEO of ATÜ Duty Free, stated: “We always aim to offer our guests a world-class, privileged shopping experience. Our visions have aligned perfectly with a global brand like Tiziana Terenzi, which performs its art with passion and redefines luxury. Our goal was to offer travelers not just a product, but a lasting emotion and a unique experience to take home. Tılsım beautifully represents our ‘Sense of Place’ approach that we embrace in travel retail. We are delighted with our collaboration with Be Keen and Tiziana Terenzi on this special project, and we are thrilled to present the magic of this geography to travellers through Tılsım, which was exclusively designed for ATÜ Duty Free.”
Paolo Terenzi, Founder and Designer of Tiziana Terenzi, said: “Driven by shared values and a strong vision with ATÜ Duty Free, we aimed to offer global travellers truly authentic experiences. With Tılsım, we sought to capture the very soul and warmth of the Mediterranean, blending the unique essence of Isparta rose and the vibrant energy of Antalya pomegranate into an exclusive fragrance designed for ATÜ Duty Free. Developed with the support of Be Keen, our partner of 14 years, this collaboration gave us the opportunity to transform the unique spirit of this geography into a universal story, while celebrating Türkiye’s rich cultural heritage on an international platform through our artistic expertise.”
Antoine Khouzami, President of Be Keen Limited, added: “This unique project reflects the strength of our partnership and our shared ambition to bring distinctive fragrance experiences to travellers. We sincerely thank ATÜ Duty Free and Gebr. Heinemann, whose trust and commitment have been instrumental throughout this journey, and we are honored to mark this special launch alongside those exceptional partners who continue to drive our collective success.”
Jeanne Scholz, Head of Buying at Gebr. Heinemann, said: “We strive to create meaningful and memorable experiences for travelers. Tılsım reflects this ambition, as we respond to the growing desire for individual and exclusive fragrances with a truly distinctive concept tailored to consumers in Antalya and Bodrum. This launch is a strong example of what we can achieve together, bringing something truly unique to the shops. We would like to sincerely thank ATÜ Duty Free, Tiziana Terenzi and Be Keen for their collaboration and dedication.”
Drawing attention with its eye-catching, luxurious bottle design dominated by red and gold colors, “Tılsım” brings together the warmth and cultural heritage of the Mediterranean geography in a unique formula featuring notes of Isparta Rose, Antalya Pomegranate, and Turkish Caramel. Initially presented to travel lovers at ATÜ Duty Free stores in Antalya and Bodrum airports, this exclusive fragrance is also planned to take its place at ATÜ Duty Free stores at Almaty Airport in Kazakhstan in the coming period.
