Toblerone is enhancing the festive travel experience for global shoppers through joy-filled campaigns. With the holiday season arriving soon, the demand for gifting is at an all-time high as travellers search for the perfect gift for family and friends. As such, Mondelez WTR, makers of Toblerone, is offering a range of engaging, personalized gifting solutions, designed to distinguish the confectionery leader while driving penetration and conversion in the channel.
The end of the year marks the busiest travel period with high levels of foot traffic around airports worldwide. This presents a significant opportunity for Mondelez WTR to engage with consumers, particularly around the gifting category. Throughout the festive season, passengers are looking for unique and meaningful gifts for their loved ones. Inundated with a variety of options in duty free, Mondelez WTR is capturing their attention by launching immersive, personalized gifting experiences. As industry research indicates, gift shoppers are not only more likely to spend more than regular shoppers, but they are also more aware of touchpoints. This creates a strong opportunity for Mondelez WTR to drive engagement and conversion through gifting activations.
Embracing the festive spirit, Mondelez WTR is releasing a Christmas sleeve for its Toblerone 360g bars, bringing a celebratory flair to a traditional favourite. Travellers can elevate their purchases with customization options at select airports, where they can personalize their gifts through digital assets like the photo box and sleeve printer. To complete the experience, Mondelez WTR is also offering a ribbon-tying service, adding an extra layer of thoughtfulness to each gift. Passengers who are tight for time can easily grab a Toblerone seasonal bag, which features different messages like Many Thanks! and Congrats, giving travellers greater choice on how they express their emotions through chocolate.
Adding extra joy to the occasion, Mondelez WTR is partnering with Expedia on a special holiday campaign. Shoppers who purchase two Toblerone products at participating airport locations will receive an Expedia voucher. Passengers passing through travel hubs across London, Europe, and the Middle East, including Dubai and Doha, can stand a chance to win while treating their loved ones to travel’s favourite chocolate. The activations are available from December, coinciding with the busy travel period.
Anna Somogyi, Director Category, Customer & Shopper Marketing at Mondelez World Travel Retail:
“The holiday season is a time of connection and celebration, and we want to help travellers express that through their gift choices. Mondelez WTR’s holiday activations not only celebrate the season but also inspire travellers to gift with greater meaning. December is a key opportunity for Mondelez WTR to engage with travellers and provide them with products and experiences that are relevant to the way they mark the festive season. With personalization continuing to rise in importance for consumers, we’re excited to offer a holistic customization space that allows travellers to express emotions and holiday cheer through Toblerone and our other core brands. Through this strategy, we are well positioned to enhance Mondelez WTR’s performance in the channel through greater penetration and conversion.”
