For over 15 years, Whiskies du Monde has established itself as a key player in the Japanese whisky category in France and internationally. With flagship brands such as Akashi, Togouchi, and Yamazakura, the company continues to promote Japanese craftsmanship and the richness of its whisky heritage.
As part of its ongoing development, Whiskies du Monde is strengthening its presence in the Travel Retail network, with the ambition to firmly anchor its flagship brands in this channel.
An ambitious Travel Retail Exclusive strategy
In 2023, Whiskies du Monde took a decisive step forward by launching products exclusively dedicated to the Travel Retail market — including Togouchi Kiwami Distiller’s Reserve, Akashi Takumi, and Yamazakura Kuyuri — supported by premium activations in several international airports.
These initiatives aim to highlight the diversity and artistry of Japanese whisky, offering travelers a genuine discovery of its unique world. A 100% Japanese creation rooted in craftsmanship and innovation At the heart of Sakurao’s philosophy lies barley — a grain the family-owned distillery has been mastering for over a century, and the true thread connecting its history.
Unlike most producers who rely on corn or wheat for their blends, Togouchi stands apart with whiskies made entirely from barley, both malted and unmalted — a rare choice that brings depth and authenticity to its style.
Togouchi Ayumi is crafted from 100% barley, including 15% malted barley, and entirely distilled at the Sakurao Brewery & Distillery in Hiroshima Prefecture. This expression is first aged in bourbon casks in a former railway tunnel beneath Mount Osorakan, where the cool, humid environment — a constant 14°C and 80% humidity year-round — allows the spirit to mature slowly and gently. It is then refined for several months in saké casks from the Sakurao Brewery & Distillery, developing a silky texture with notes of green apple, caramel, and white fruits, rounded by gentle spices and toasted nuts on the finish.
Through Togouchi Ayumi, the Sakurao Brewery & Distillery reaffirms its commitment to authentic Japanese savoir-faire — uniting craftsmanship, terroir, and innovation to express the true spirit of Japan.
