The first TOM FORD beauty standalone store in London has opened in historic Covent Garden – a pivotal moment in the evolution of the brand.
Tom Ford’s inimitable touch reverberates in every dimension of the store, beginning with the LED screens lining the façade with the latest campaigns. Halos of light and floating white marble slabs showcase the exquisite design of his products, fully immersing you in the convergence of glamour and technology for the most luxurious retail environment.
A complete vision of the breadth of the world of TOM FORD BEAUTY, each room in the 130 square meter store features its own enhanced shopping experiences, equipped with various digital technologies that unite technical innovation, bespoke sculptural design and the most coveted customer services.
Overseas visitors (from outside of the EU) to London can shop for products tax-free by reclaiming the 20% sales tax (VAT) on departure, at any UK airport.
Discover the latest launches, most wanted colors, and augmented reality, that allow customers to virtually try on shades from the highly coveted lip color collection.
Enter Tom Ford’s personal scent laboratory, where the brand is transforming how consumers trial fragrance. The room features a dedicated interactive scenting installation where guests can digitally explore the unconventional scents that make up the artisanal Private Blend Collection. A dramming bar offers customized services, from luxury sampling to scent styling.
Explore the Oud and Neroli Portofino Collections, the Tom Ford for Men skincare and grooming collection and a luxury gifting station.
An intimate room that offers personalised makeup services and demonstrations by a Tom Ford Beauty Specialist. For the first time, customers can record their makeup applications for use at home as a personalised how-to, sent with a shopping list of products used throughout the service.
PRIVATE MAKEUP SERVICES ROOM
The Private Makeup Services Room provides appointment-only services bookable online and in store, with Tom Ford Beauty Specialists. The brand offers fragrance customization and makeup services such as application, Tom Ford’s Shade and Illuminate philosophy, definitive brows, VIP masterclasses and bridal services.
There is also the opportunity to record your customized how-to for these services.
This is the ultimate space for private cosmetic and fragrance one-to-one consultations.
The sculptural and lighting design and digital screens create the most exclusive space to showcase the products.
Experience the Tom Ford for Men skincare and grooming collection in London’s most luxurious space for men. Guests can choose from a range of exclusive grooming services by an expert barber, including a Beard Trim, the Express Facial, and a classic hot towel, close-cut Wet Shave, all bookable online at tomfordbeauty.co.uk/appointments
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