To showcase the Spring Summer 2022 Prada menswear collection by Miuccia Prada and Raf Simons, global star Tom Holland performs as ‘himself’ in a series of photographs by David Sims.
In a re-contextualising of a figure world-renown for his action hero roles, Holland here becomes an embodiment of today’s Prada man.
“The power of acting is to draw on a well of personal experience to convey a mood, an emotion and feeling that, while fiction, borrows its fact from the performer’s own humanity. These images cement minute actions and reactions, close and gentle moments – the rapport between garment and body, gestures of dressing and undressing alive within the imagery. Instead of a cinematic panorama, Holland is portrayed via portraits, intimate and real.” Prada
“In the Mood for Prada,” the #PradaSS22 campaign, asks @TomHolland1996 to break down his routine.
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Photography David Sims
Creative director Ferdinando Verderi#Prada pic.twitter.com/GrvecvEByQ— PRADA (@Prada) January 14, 2022