Tommy Hilfiger introduces a fresh chapter in its womenswear line-up with Sofia for Tommy, a capsule collection co-created with Sofia Richie Grainge.
Set to launch in March 2025, this collaboration refines classic American style through a contemporary lens, channelling Richie Grainge’s effortless sophistication and relaxed luxury. As the face of the Tommy Hilfiger Spring 2025 campaign, she brings a distinct perspective that bridges heritage silhouettes with modern ease.
Sofia Richie Grainge and Tommy Hilfiger align on a shared appreciation for timeless design with a modern sensibility. Since joining as a brand ambassador in June 2024, Richie Grainge has worked closely with the label to create a capsule that reflects her personal take on understated elegance.
“Tommy is a true icon of style,” says Richie Grainge. “He is someone I’ve looked up to as a designer and a creative force ever since I started working in fashion. I’m so proud to introduce a collection that embodies effortless sophistication for the everyday.”
Hilfiger echoes the sentiment, noting Richie Grainge’s ability to bring a fresh perspective to classic staples. “Sofia represents the modern multi-hyphenate woman, capturing the strength and depth of today’s generation,” he says. “She elevates wardrobe essentials into contemporary must-haves, setting the tone for a new era of style.”
The Sofia for Tommy collection consists of 24 curated pieces designed to enhance daily wardrobes with a focus on colour, texture, and volume. Drawing from archival prep silhouettes and vintage nautical flags, the line-up includes structured blazers, wide-leg denim, lightweight tanks, and effortlessly refined dresses.
The collection embraces a deeper, more nuanced take on classic red, white, and blue, replacing primary hues with cream, crimson, and navy. This shift reflects Richie Grainge’s preference for rich, wearable tones that maintain a sense of refinement without feeling rigid.
The Sofia for Tommy capsule collection launched March 4, 2025.
