Tommy Hilfiger has ushered in the new year with a campaign starring its brand ambassador, Jisoo. After leading the brand’s Fall 2024 campaign set in New York City, the BLACKPINK star has returned with fresh energy for this latest release.
For this campaign, Jisoo tries her hand at a grab claw machine winning an “I (heart) TH” apple plushie — a subtle tribute to the brand’s heritage and initials.
Set against the backdrop of a neon-lit, Tommy Hilfiger-themed arcade, she showcases some of the brand’s campaign pieces, wearing a vibrant red Henley dress and a navy quilted jacket. The campaign doesn’t stop there. It teases a full lineup of must-haves: quilted outerwear with Hilfiger monograms, cozy twisted-knot logo sweaters, Breton-striped cardigans and sporty baseball collar jackets.
The collection celebrates the brand’s signature preppy roots, reimagined with contemporary silhouettes and fresh details that nod to American classics. With its playful yet sophisticated aesthetic, Tommy Hilfiger’s 2025 New Year Limited Edition collection is available on the brand’s website.
