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True Colours: Louis Vuitton unveils Monogram Colours collection

True Colours: Louis Vuitton unveils Monogram Colours collection

This new collection of Louis Vuitton bags is set to refresh the monogram collection with a splash of colour – here’s a sneak peek…

One of the hardest parts of building and maintaining a brand is that once public perception shifts from “this thing is great” to “this thing was great,” it’s always difficult (and sometimes impossible) to turn back the tides, reports Purseblog. The ageing appeal of Louis Vuitton’s famous monogram was one of the big reasons Marc Jacobs left the brand and Nicolas Ghesquiere, LV’s current creative director, signed on, and in his three years at its helm, Ghesquiere has done a lot to re-energise taste-makers’ love for Louis. His latest line, called Louis Vuitton Monogram Colours, is one of his best efforts yet.

Monogram Colours takes the iconic brown monogram canvas and recasts it on a trio of simple bags trimmed with swathes of leather in two or three contrasting colours per bag. All the bags currently a part of the collection are in the Tuileries family: the large Tuileries Hobo, with a single, short shoulder strap; the medium-size Tuileries Besace, with both a short shoulder strap and long crossbody strap; and the Tuileries Handbag, which is a medium-size satchel.

 

 

See more at http://uk.louisvuitton.com/eng-gb/stories/monogram-colours#/collection/1

Via Purseblog

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