Tommy Hilfiger’s TommyNow campaigns and collaborations in the past few years have brought fashion, celebrity and sport together – now the movement is getting a fragrance line too.

Hot off the runway in Shanghai after the AW19 show with Lewis Hamilton, Hailey Baldwin, Winnie Harlow and others, Tommy Hilfiger has launched two new fragrances (available on the official TH website) that match the #TOMMYNOW brief. These are described as “trendy, unpretentious fragrances with compositions intended for younger, urban populations” continuing in the style of the original Tommy and TommyGirl fragrances from a few years ago.

Tommy Now and Tommy Girl Now are representative of the Hilfiger brand’s modern line, reminding us of the original creations, but bringing a new, unconventional theme and energetic blends. With the new duo, the focus of the packaging is still on the modern combination of the colours dark blue, white and red, while the bottles carry the names of the fragrances in bold letters, following the trend of bold slogans, monograms and logos on single colored surfaces. The new juices are also on message: The men’s scent, Tommy Now, carries a dynamic spicy vibe of ginger and geranium, while Tommy Girl Now, has a flowery core, zesty citruses and icy cold spearmint.

TOMMY HILFIGER TOMMY NOW is a masculine fragrance built from a wood-spice composition. The opening offers citrus fruits, which give a fresher face to the spicy heart and the soft wooden base. The top is created with bergamot and mandarin; in the heart are geranium, ginger and cardamom oil; and the base combines amberwood and moss.
The fragrance Tommy Now is available as a 100ml Eau de Toilette.

TOMMY GIRL NOW is dedicated to women and offers a floral-aromatic mixture layered on a smooth musky base. The composition opens with sparkling and sunny citrus, mandarins and bergamot; the heart brings the floral tenderness of magnolia, along with mahonia and spearmint, while the base creates a sensual mixture of cashmere and musk.
The fragrance Tommy Girl Now is available as a 100ml Eau de Toilette.