Located at the heart of one of the world’s leading international aviation hubs, Istanbul Airport, Unifree Duty Free delivers a retail environment that extends well beyond the traditional duty free model.
Spanning more than 56,000sqm, the operation offers thousands of products across multiple categories, bringing together globally recognised brands within a carefully curated and accessible shopping space. The operation reflects Istanbul’s unique global identity — serving as a meeting point for travellers from around the world and offering a retail environment where passengers can find everything they are looking for, and more.
While its multi-category assortment defines the overall proposition, depth of curation remains an important pillar of the offer. This is particularly visible within the Liquor, Tobacco & Confectionery (LTC) category, where alongside a comprehensive core range, Unifree presents a selection of limited releases, ultra-aged and travel retail exclusive expressions.
This balanced approach — combining extensive assortment with selective depth — has increasingly positioned Unifree as a notable stop for collectors and connoisseurs seeking limited-editions and highly allocated bottles that are not easily found in domestic markets.
Among the standout expressions currently available are:
• Bowmore ARC 52 Year Old
• Highland Park 54 Year Old
• Royal Salute House of Quinn 49.8%
• Baron Otard Cuvée II
• The Macallan M Copper 2022 Release and The Macallan M Black 2022 Release
• Highland Park Vintage 1990 and Glenfiddich 33 Year Old Asian Collection (travel retail exclusives)
• Glen Grant 60 Year Old, Hibiki 40 Year Old and Laphroaig 36 Year Old
These references form part of a broader and diverse retail ecosystem at Unifree — where passengers can access everything from beauty and fashion to confectionery and fine spirits within a single location.
Istanbul Airport’s global connectivity allows Unifree to present these carefully secured allocations to an international traveller base, while continuing to offer a comprehensive multi-category shopping experience.
Commenting on the strategy, Ceren Tonguç, Chief Commercial Officer at Unifree Duty Free, said: “Alongside our extensive multi-category assortment, we place strong emphasis on considered curation. Within our LTC portfolio in particular, we secure limited and travel retail exclusive allocations that many collectors cannot easily access in domestic markets. Istanbul Airport’s global connectivity allows us to connect distinctive expressions with a highly international audience in one integrated retail environment.”
By combining scale, diversity and curated depth, Unifree continues to strengthen its positioning as a leading global travel retail destination — offering a complete shopping experience, complemented by a distinctive rare spirits selection.
