Edgy, bold, unapologetically expressive. Valentino Beauty is thrilled to announce Charli XCX as a new Valentino Beauty Ambassador.
Valentino Beauty has named British singer and songwriter Charli XCX as its latest US brand ambassador.
Known for her bold style and the inspiration of the social media summer trend ‘brat’, which personifies a unique, grungy sense of fashion.
Charli XCX is set to embody what the brand’s describe as “edgy elegance” as she promotes the new Spike Valentino Buttery Matte Lip Color.
In an Instagram post, the L’Oréal-licensed brand described the partnership as “edgy, bold and unapologetically expressive”.
The launch coincides with her ongoing Sweat Tour where the singer will be spotlighting the brand’s berry red shade ‘It’s Valentino Baby’ and also their Colorgraph Eyeliner in Rockstud Noir.
Valentino Beauty promoted the new lipstick line and announcement of Charli XCX as an ambassador during a masterclass with makeup artist Yadim Carranza.
There were also pop-ups that took over Flatiron Public Plaza, in New York, US, with 3D figures of the spiked packaging. The lipstick comes in over seven shades and retails for £38.
The singer has previously collaborated with beauty brands such as Laneige and K18, and her appointment adds to a growing list of faces for Valentino’s fashion and beauty houses.
