For the first time, Valentino beauty and Dubai Duty Free teamed up to launch Valentino: Born in Roma – Green Stravaganza in a worldwide avant-premiere on January 2nd, 2024. Discover it now only at Dubai Duty Free. Live until March 31st, 2024.

“With immense pride, we unveil our latest fragrance launch in a worldwide avant-première at Dubai International Airport with Born in Roma – Green Stravaganza. Choosing Dubai Duty Free was an intuitive decision, given its position as the top platform for Valentino in Travel Retail Europe. This collaboration reasserts our strategic partnership with DDF, setting the stage for a long and successful alliance between two industry leaders” commented Iulia STAN, L’Oréal Travel Retail EMEAI General Manager.

This confirms the commitment of L’Oréal Travel Retail Europe and the world’s busiest international hub to offer cutting-edge luxury experiences with the latest launches. The brand’s latest creation takes center stage on over 15 animation sites, supported by a strong media plan with out of home (OOH) activations to dress the airport in green with Born in Roma Green Stravaganza.


The podium design of Born in Roma Green Stravaganza is an ode to Valentino Creative Director Pierpaolo Piccioli’s “Color, Cool, Couture” mantra. With vibrant green and pink colors inspired from Born in Roma colorama. A bold “rock stud” signature as an iconic nod to Valentino’s heritage, tied to playful neon touches for an edgy edge. Visuals were developed hand in hand with fashion in mind, showcasing magnificent dresses from Maison Valentino to embrace the personality of each Born in Roma. Very colorful, very cool, very couture. It’s very Valentino.

In a celebration of beauty and innovation, Valentino Beauty presents the Born in Roma Green Stravaganza pop-up at Dubai Duty Free in Dubai International Airport, featuring a captivating retailtainment experience.


Interactive discovery table: A multi-sensory journey:
At the heart of the pop-up stands an interactive table, a focal point of the pop-up’s launch. Born in Roma fragrances, elegantly displayed, invite customers to embark on a sensory journey. As shoppers pick up a fragrance, the air comes alive. Each fragrance’s ingredients flourish in a beautiful video display that showcases their essence. Born in Roma Green Extravaganza shares the spotlight with the complete range of the Born in Roma collection, a best-selling line that goes beyond fragrances in celebration of individuality, authenticity, and inclusivity, where each fragrance encapsulates a unique story of self-expression.

Makeup station: Get your on-the-go look:
Beauty advisors create personalized flash makeup for you. Shoppers are invited to witness the magic unfold as they explore the artistry behind Valentino Beauty. A makeup station comes to life, where beauty advisors provide their expertise through flash makeup looks. From lips to face to eyes, the counter offers the iconic Rosso Valentino, Go-Clutch and Twin Liner lines for a unique, complete make-up look. Immerse yourself in the world of luxury and elegance, where each makeup look is a testament to the Valentino’s commitment to artistic and individualistic expression.



Introducing the extravagant Born in Roma Green Stravaganza Eau de Parfum, a fragrance that dares to be bold and excessively you. Born in Roma Donna Green Stravaganza is a masterpiece of olfactory artistry, a floral-ambery woody fragrance that teases the senses with its extravagant blend of sensual Lapsang Souchong tea accord and opulent jasmine absolute.

Born in Roma Uomo Green Stravaganza is a fougère ambery fragrance that uplifts your extravagance with the brightness of Calabrian bergamot heart, a fresh aromatic complexity, and an addictive coffee accord. The fragrance is a journey of contrasts and surprises, capturing the essence of boldness and uniqueness.

The fragrances are more than scents, they are narratives of self-expression, encapsulating the celebration of living freely while embracing one’s heritage. With each carefully crafted fragrance, shoppers uncover not just a fragrance, but a chapter of their own story celebrated through scent and embraced through heritage.

Step into the Born in Roma Green Stravaganza’s, where the retail design becomes a manifestation of artistry, echoing the creative vision of Pierpaolo Piccioli’s. It’s not just a store, it is an immersive encounter that takes you on a journey into the heart and soul of Valentino Beauty.

For him, for her, for them.