Valrhona has unveiled an exclusive Dubai Duty Free edition, featuring a bespoke sleeve design inspired by the city’s iconic skyline.
This exclusive edition reflects Valrhona’s continued commitment to glocalization – blending the Maison’s French heritage in fine chocolate craftsmanship with local inspirations and consumer preferences. Pistachio, a long-celebrated flavour in the Middle East, has become a key symbol of refined indulgence in Dubai, making this partnership with Dubai Duty Free a natural and meaningful collaboration.
“This launch perfectly illustrates our glocal approach – staying true to our roots while anchoring the brand in the local landscape,” said Zeyneb Larabi, Retail & Travel Retail Director at Valrhona. “By co-creating this exclusive Dubai Edition with Dubai Duty Free, we elevate the pistachio trend with a distinctive French refinement, delivering a creation that speaks to the region’s appetite for premium flavours and sophisticated gifting.”
An Exclusive Collaboration with Dubai Duty Free
The Pistachio Crispy Praliné Gift Box – Dubai Edition features the same exquisite recipe as the global launch – a delicate balance of intense pistachio praline, crispy texture, and fine milk chocolate – presented in a Dubai-exclusive sleeve that celebrates the city’s distinctive skyline.
This limited-edition product is available only at Dubai Duty Free, reinforcing the long-standing partnership between Valrhona and one of the world’s leading travel retailers. The collaboration highlights Dubai Duty Free’s role as a key gateway for discerning travellers seeking high-quality, locally relevant gifting options.
Sharon Beecham, Senior Vice President – Purchasing at Dubai Duty Free, commented: “We’re pleased to extend our partnership with Valrhona through this exclusive edition. The Dubai-themed design and pistachio profile are perfectly aligned with our customers’ tastes and expectations for refined indulgence.”
