Valrhona, Villars & Weiss will unveil Gourmets & Co, its premium chocolate concept at TFWA Asia Pacific.
The business has prioritised expansion in the region both in the domestic as well as travel retail markets.
Created especially for the travel retail channel, Gourmets & Co unites the three brands for a truly exceptional gourmet experience where taste and quality are combined with a commitment to sustainability.
This commitment to sustainability ensures that ingredients are traceable and sustainably sourced. The company also reduces waste and minimises carbon footprint, making products not only delicious but also environmentally responsible.
Gourmets & Co takes chocolate gifting to a different level with The Art of Gifting, offering exquisite chocolate, meticulous packaging and unique personalization. Personalized cards and luxurious, carefully tied ribbons will accompany gifts for the festive season. Gourmets & Co atelier-style gifting activations, spaces dedicated to The Art of Gifting, will enhance value to shoppers, allowing them to experience the art of creating a unique and unforgettable gift and perfect souvenir.
Within The Art of Gifting activation, Valrhona packaging will present personalized ribbons to create the perfect destination souvenir. Valrhona specialises in dark chocolate and has been producing the world’s finest chocolate in the French village of Tain L’Hermitage since 1922. For over 100 years, Valrhona has created a range of unique and recognisable aromatic profiles by perfecting techniques for enhancing the flavour of rare cocoa beans, grown on carefully selected terroir. Leading pastry chefs and discerning gourmets delight in its qualities.
Villars will have a whole dedicated Swiss gifting range, offering customers a sensory journey to the heart of Swiss chocolate, as part of The Art of Gifting. Villars, founded in 1901, has maintained the tradition of the Maîtres Chocolatiers and remains faithful to the Swiss terroir, selecting only the best local ingredients.
Finally, Weiss will provide seasonal, personalized greetings cards for delicate capsule collections with illustrations made from collaborations with artists. Weiss is a French artisanal bean to bar chocolatier, established in 1882. It is made exclusively in France with the highest quality master craftsmanship and only the finest ingredients. Committed to traceability and transparency, all Weiss couverture chocolate is clean label, with cocoa sourced from 10 different origins around the world.
Head of retail category development, Delphine Schmitt says: “Backed by over a century of expertise and savoir-faire, the Gourmets & Co maisons offer our partners the opportunity to give chocolate connoisseurs an unparalleled and exquisite tasting journey and a unique and sustainable gifting experience.”
