PMI Global Travel Retail (GTR) announces the launch of VEEV ONE and VEEV NOW ULTRA, the latest additions to its expanding portfolio of smoke-free products. VEEV ONE—our closed-pod vaping system—is now available in major European travel hubs including Geneva, Zurich, Frankfurt, Berlin, Warsaw, Krakow, Prague, and Athens.
Meanwhile, VEEV NOW ULTRA—our latest premium disposable e-vapor device—has been introduced in key European travel hubs, including Madrid, Barcelona, Malaga, and Belgrade, strengthening PMI’s footprint in global travel retail and reaffirming its commitment to providing adult smokers with smoke-free alternatives in high-traffic international gateways.
Like all PMI’s smoke-free, nicotine containing products, VEEV is intended for adults who would otherwise continue smoking or using other nicotine-containing products, and who are looking for a better alternative to cigarettes.
PMI is on a mission to replace cigarettes with less harmful, science-backed alternatives. “With consumer-centricity at the core of our GTR strategy, we are dedicated to delivering a diverse portfolio of smoke-free alternatives that align with the evolving preferences and expectations of adult nicotine users”, said Beste Ermaner, Vice President PMI Global Travel Retail.
VEEV is introduced in PMI GTR Multi-Category retail spaces, that integrates heated tobacco products, e-vapor products, and nicotine pouches into a seamless retail experience, designed to offer experiential shopping environments. “PMI GTR continues to lead the way in bringing smoke-free products through best-in-class brand and retail execution. This launch marks a significant milestone in PMI’s Multi-Category transformation journey” said Vice President PMI Global Travel Retail.
Europe, as one of the largest and most dynamic travel retail geographies, offers a unique platform to engage with adult smokers from around the world. By expanding its smoke-free portfolio across key European travel hubs, PMI is accelerating its progress toward a smoke-free future and reaffirming its commitment to creating experiential retail environments, where better alternatives are available.
