VERSACE unveiled their Fall Winter 2022/23 campaign featuring Pam & Tommy‘s star Lily James lensed by fashion photography duo Mert Alas and Marcus Piggott.
In charge of creative direction was Ferdinando Verderi, with styling from Jacob K. Beauty is work of hair stylist Duffy, and makeup artist Lucia Pieroni. Emmy nominated actress plays a Versace goddess, equal parts mythological deity and contemporary rebel, in a campaign that fuses classical culture with empowered seduction. Campaign also stars models Avanti Nagrath, Lulu Wood, Mila van Eeten, Parker Van Noord, Reece Nelson, Smilla Osswald, Sofiane Belaasri, and Yilan Hua.
“When Lily got in front of the camera she transformed! Wearing the collection unlocked her own personal attitude and she took on a new energy and power. That’s exactly how you should feel when wearing Versace!” Donatella Versace
“It has been so special and exciting to be welcomed into Donatella’s Versace family, whether by attending the fashion shows, wearing Atelier Versace to this year’s Oscars, the Met Gala, and now to be in my own Versace campaign! I have truly never felt more empowered since working with Versace and it has been extraordinary how wearing the clothes made me instantly feel like a Versace goddess. It is such an honour. Thank you for everything Donatella, you are an inspiration. Ti amo!” Lily James
“The Greca Goddess line of bags is introduced for Fall-Winter 2022. Very Versace contrasts within the campaign imagery fully reflect the new bag and its juxtaposition of rich craft and elegance with a totally contemporary and new energy.” Versace