Moët Hennessy Travel Retail, in collaboration with Extime Duty Free Paris continues the jubilant celebration of Veuve Clicquot’s 250th anniversary with a charming new activation at Paris Charles de Gaulle Airport 2F, captivating travellers until the end of January.
Having commemorated its milestone anniversary in June 2023, Veuve Clicquot’s commitment to celebration, innovation, and sustainability shines anew with this pop-up. Embodying Veuve Clicquot’s dedication to sustainability, the pop-up furniture from the House’s June activation continues its second life journey, underscoring the brand’s commitment to reducing its environmental footprint.
The Maisons’ re-editions of ‘The Icons’ are featured in the activation. The collection comprises four of the House’s most emblematic objects, re-imagined with a sustainable twist, including the Clicquot Ice Jacket, the Clicquot Ice Box, The Clicquot Arrow, and The Clicquot Fridge. Additionally, the pop-up spotlights La Grande Dame 2015 x Paola Paronetto, a collaboration with Italian artist Paola Paronetto.
Visitors have the unique opportunity to delve into Paola Paronetto’s interpretation of La Grande Dame, discovering six sustainably produced gift boxes inspired by her colour palette, infused with emotion and optimism.
Customers are invited to customise two of The Icons – The Arrow and Ice Jacket – on-site. This bespoke experience, carried out by dedicated staff, adds a personal touch to the cherished products. As a brand that values connection and emotion, Veuve Clicquot extends its personalisation platform to La Grande Dame at the activation, offering customers a unique way to express their individuality and connection to the brand. Guests are offered the chance to personalise their bottles with a choice of six different
leather charms, each inspired by the champagne, the Maison’s key codes, and the La Grande Dame itself. Engraved on-site, these charms can be used as stylish luggage tags.
The three-month pop-up offers a curated selection of Veuve Clicquot’s iconic offerings, perfect for exquisite and thoughtful gifts for the upcoming year-end holiday season. Adorned with warm shades of yellow and orange, The Icons create a vibrant, solar retail concept, contrasting with the section dedicated to La Grande Dame, which features cool shades of blues, greens, and lilac, promising a sensory journey through colour and craftsmanship. Adding a harmonious note to the experience, a specially curated playlist awaits visitors at the activation, inviting them to immerse themselves in the world of Veuve Clicquot and extend the experience at home through Spotify.