Victoria’s Secret has signed up Balmain creative director Olivier Rousteing to create custom looks for its annual catwalk spectacular, and a capsule collection to launch in stores on November 29.
Though the lingerie giant has called upon designers to create runway pieces in the past, the #VSxBalmain tie-up will mark the first time the brand has partnered with a fashion house on an in-store collection.
The tie-up is a natural fit, as there’s plenty of crossover between Rousteing’s Balmain Army – the gang of girls who religiously star in his campaigns – and the models Victoria’s Secret calls upon to bring star factor to its runways. Come the Shanghai catwalk show on November 20, which will air on CBS on November 28, it’s highly likely that the French designer will choose sassy friends Sara Sampaio, Joan Smalls, Alessandra Ambrosio and Karlie Kloss to model his first mainline foray into underwear.
The collection is as punky as the Sex Pistols-inspired poster and teaser video of Stella Maxwell strutting her stuff in a studded and safety-pinned jacket and hotpants suggested. Diamanté, netting and tartan feature heavily on the underwear sets and separates, and there’s even a graffiti-strewn T-shirt too.
The exclusive VS x BALMAIN capsule collection will feature looks from the runway and will be carried in select Victoria’s Secret stores and at VictoriasSecret.com from the day after the screening – November 29th.