The new Victorinox scent Wood is a powerful fusion of rich woody and vibrant fruity notes. Part of the Victorinox Signature Collection, it complements the other men’s fragrances by adding the unpolished and authentic intensity of wood. Inspired by the Swiss forests, this scent puts sustainability front and center while leveraging cutting edge technology to recreate the scents of nature and strengthen the wonder of escapism.
BRINGING THE VICTORINOX MINDSET TO LIFE
Created by Marypierre Julien and Yann Vasnier of Givaudan, one of the leading global fragrance houses, the scent combines Marrypierre’s signature style of brightness and energy and Yann’s sophisticated modern take on fragrance which is innovative and forward-thinking – as Wood perfectly demonstrates.
Wood is a distinctive and elemental fragrance, hence the themes of nature and purity are reflected in the clean, fluid lines of the square flacon crowned with a silver-grey cap. Like all fragrances in the Victorinox Signature Collection, the bottom of the flacon is coloured in Victorinox red representing the iconic and exclusive DNA of the brand. The colour of the fragrance itself is visible through the glass flacon: a warm and sensual golden colour reminiscent of freshly carved wood. The folding box represents the texture and grains inherent in Swiss walnut wood. Its light and dark shading mimics the appearance of bright sunshine on rich and sultry wood.
RICH WOODY AND VIBRANT FRUITY NOTES
Bright and luminous notes of fresh lemon essence sparkle upon the initial spray of the fragrance and mingle with invigorating clary sage. At its intense heart, warm and earthy notes of Swiss walnut wood accord and upcycled cedarwood add an elemental green vibrancy with balsamic undertones. On the dry-down, sensual and verdant notes of tree moss absolute and deep creamy benzoin resin leave a trail of intrepid natural strength.
SUSTAINABILITY AND SWISSNESS ARE KEY
For the development of Wood, an innovative and sustainable process has been employed. Inspired by the beauty of nature, it offers the perfect synergy of nature and science. Headspace Technology captures the fragrance molecules present in the air surrounding a plant, flower, or botanical. These molecules are then combined using the most sensitive and pioneering analytical equipment to effectively reproduce the natural scent, while keeping the precious plants, flowers, and botanicals completely intact. Developed by leading international perfume houses, Headspace Technology offers a sustainable, eco-friendly alternative to traditional fragrance extraction.
For the woody note, Victorinox sourced Swiss Walnut Wood from a local wood processing factory. Givaudan then captured the wood’s fragrance molecules with their Headspace Technology to rebuild the smell and to obtain the so-called Swiss Walnut Wood accord without wasting any valuable natural resources.
Moreover, the fragrance uses upcycled cedarwood, is vegan and cruelty-free. It comes as an Eau de Toilette of 100ml. All Victorinox fragrances are Swiss made, from product development to production, using high-quality ingredients. Wood and other Victorinox fragrances are currently available for order globally through Victorinox’s Travel Retail team.
Anjali Gill, Victorinox Head of Fragrance Category, commented: “There is an incredibly compelling sustainability and innovation story behind Victorinox Wood which we are excited to share with global consumers. As the latest addition to the Victorinox Signature Collection, Wood brings fresh appeal, fusing cutting edge technology with an appreciation for the outdoors that is bound to resonate with ad-venturous globetrotters.
Wood marks the next chapter in Victorinox’s exciting innovation journey as we work towards ensuring our fragrances meet the highest sustainability standards and we look forward to sharing more developments in the coming years.”
