A new “beauty drink” made by combining vodka with “super anti-ageing, natural ingredients” including caviar collagen is readying to launch in Europe and the US.
Anti Everything was created by scientist and entrepreneur Anja Skodda and is aimed at consumers who “love life, love socialising and care about feeling good and looking food”.
The alcoholic beverage is designed to be mixed with cocktails and also includes “super supplement” sea buckthorn, which contains the highest plant source of vitamin E, lutein and fatty acids, as well as having 15 times more vitamin C than an orange.
Collagen accounts for approximately 25%-30% of the body’s protein. Skodda selected caviar collagen due to the amino acid structures of fish collagen, which she said are best for functionality, increased absorption and bioavailability, and are the safest in terms of “animal derived diseases”.
“Countless nights out with my girlfriends went hand in hand with feeling guilty about overindulging,” said Skodda, beauty conscious biotechnologist and founder of Anti Everything.
“I wanted to be freed of that feeling and set out to create a drink that combines science with lifestyle for a non-guilty pleasure – Anti Everything was born.”
Anti Everything has an abv of 16% and is on sale for RRP €49.90 per gift box, which features four 100ml bottles.
The brand is set to launch in Monaco in June at Club Vivanova at Horizon Fairmont Monte Carlo followed by a string of exclusive launches along the French Riviera, while simultaneously launching in the US at Art Basel, Miami.
See more at http://www.anti-e.com/
