Walker’s Shortbread has teamed up with Avolta to celebrate the Lunar New Year and Year of the Snake, with a new activation site opening in London Gatwick North Terminal. Running from 7 January – 4 March 2025, the site will offer a unique blend of Scottish and Chinese culture to thousands of passengers passing through over this period.
Landing in time for the festivities, Walker’s bestselling Twin-pack of Fingers will be transformed for the Lunar New Year. Available exclusively at Avolta, the eye-catching packaging will continue to showcase the brand’s iconic tartan design, but with new illustrations and red and gold accents throughout – bridging both Scottish and Chinese design.
At the activation site, visitors will be immersed in the festivities and surrounded with Chinese lanterns. A special Lunar New Year film will be played onsite, taking visitors on a journey through iconic landmarks across China including, The Great Wall of China, The Forbidden City in Beijing, The Big Buddha Hong Kong, and the Taipei 101.
Delicious shortbread samples will be available for passengers to taste as they browse the site. Walker’s will also be engaging with travellers through a spin to win activation situated at the site. Passengers have a chance to spin a wheel to win fun prizes, including packs of Hong Bao Envelopes, a variety of Lunar New Year postcards and striking Walker’s Shortbread red tote bags.
May Ngai, GTR Manager at Walker’s Shortbread, said: “We are not only celebrating the Lunar New Year, but also bridging two cultures. In Chinese zodiac, the snake symbolises charm, intelligence, and creativity – qualities we’ve embraced in the crafting of our special Lunar New Year shortbread. As a treat enjoyed by people worldwide, our shortbread serves as a delicious way to connect across cultures. Through interactive activation and products like these, we aim to foster meaningful engagement, celebrate diversity, and share the warmth and tradition of Scottish culture during this season of gifting.”
Based in the Scottish Highlands, Walker’s was founded in 1898 and has expanded over the years with growing demand for the heritage brand, particularly within Global Travel Retail, with products now sold in around 40 markets globally. The family-owned business has been working with global experience player, Avolta, over the past 3 years to level up shopping experiences in leading cities including Edinburgh and London.
Jonathan McIvor, Category Manager for Food & Confectionery for Avolta in the UK, said: “We are always delighted to partner with Walker’s Shortbread to create truly unique and exhilarating activation experiences for our customers. This latest activation in London Gatwick Airport will provide an amazing opportunity for travellers to experience the perfect blend of Scottish and Chinese tradition, bringing heritage to the forefront in a unique and delicious way.”
