Chanel is launching a new fragrance as part of the CHANEL CHANCE collection. CHANCE EAU VIVE arrives in the market on June 12th 2015. Watch the new campaign here…
The original CHANEL CHANCE collection began with Chanel Chance in 2003, followed by additional versions Chanel Chance Eau Fraiche in 2007 and Chanel Chance Eau Tendre in 2010. The collection is now being refreshed with a new bottle form. In addition CHANCE fragrances are being made available in 35ml presentations.
CHANEL CHANCE EAU VIVE has been created by perfumer Olivier Polge, blending sparkling notes of grapefruit with juicy, explosive red orange, providing citrus splash to elegant jasmine and white musk. Base notes of the composition mix vetiver, cedar and iris, leaving a fresh, gentle, elegant and subtle trail.
This new fragrance is presented in the same bottle shape as previous editions of the collection and will be available as 50 and 100 ml Eau de Toilette.
Campaign:
In a short film by Jean Paul Goude, a frequent collaborator with the house of Chanel, a crew of insouciant French babes (made up of models of the moment Rianne Van Rompaey, Sigrid Agren, Cindy Bruna, Romy Schonberger) take to the lanes – but with a twist. Instead of lugging around bowling balls, they bowl with the round bottles of Chance Eau Vive. Bowling for once becomes very, very chic.
Wanting to create a short that celebrated female friendship, as well as the strong-willed woman, Goude has created an utterly delightful piece that is sure to bring a smile to your face. The film reflects the fragrance, which puts a spin on the classic feminine Chanel Chance with its youthful, zesty note. Watch the advert below…
Find Chanel fragrances & cosmetics in duty free and travel retail along your entire journey with www.dutyfreehunter.com
Follow us on Twitter for more news @dutyfreehunter
