Willow Smith’s first campaign for Chanel has landed. See the film and images below…
After being revealed as Chanel’s latest ambassador earlier this year, Willow Smith’s first campaign for the French luxury brand has finally been released. In a black and white image captured by Karl Lagerfeld, the famous teenager wears oversized sunglasses from Chanel’s sun collection. At just 15-years-old, the singer and actress is one of fashion’s freshest faces.
Smith’s campaign, which Chanel rolled out this morning via black and white imagery and a compelling 15-second video, encompasses both sun and optical eyewear. In the video, she rocks and sways to indie artist NAO’s song “Apple Cherry,” swathed in Chanel jewels from the house’s fall 2016 ready-to-wear collection.
“A multifaceted artist, writer-composer-singer and actress, Willow Smith is the embodiment of her generation’s spirit. Her youth and energy charmed Karl Lagerfeld who has invited her to join the family of CHANEL muses,” said the brand in a statement.
Lagerfeld recruited Willow as brand ambassador for the French house back in March when she made her Paris Fashion Week debut at Chanel’s fall 2016 show alongside her mother, Jada Pinkett Smith. The teen joins the likes of other Chanel-backed celebs like Kristen Stewart and Lily-Rose Depp, the latter of whom currently has a Chanel eyewear and the NEW Chanel No. 5 fragrance campaign under her belt (see story).
We’re sure this isn’t the last you’ll be seeing of Willow at Chanel, either. Now that her brother Jaden has been inducted into the It crew over at Louis Vuitton, Willow seems to be next in line for high-fashion stardom.
