Avolta’s Red By Dufry loyalty program and IAG Loyalty have teamed up to make it more rewarding for British Airways Executive Club and Iberia Plus members to shop at the airport. Members will earn Avios in Avolta’s World Duty Free stores throughout Spanish airports and at London Heathrow airport.

This collaboration is another step in Avolta’s mission to make travellers happier. The company is committed to making the travel experience holistic and rewarding in a real way, and is actively partnering with key players at the airport to find innovative ways to make this a reality. British Airways Executive Club and Iberia Plus members who sign up to the Red By Dufry loyalty program will receive one Avios per £1/1€* spent at the airport, as well as 250 bonus Avios on their first purchase.

Rob McDonald, IAG Loyalty’s Chief Commercial Officer said: “We’re delighted to partner with Avolta’s Red By Dufry, adding another meaningful way for British Airways Executive Club and Iberia Plus members to earn Avios with their everyday spend. Avolta joins a growing network of market-leading global brands that members can collect with.”

Vijay Talwar, Avolta’s Chief Commercial and Digital Officer continued: “This fantastic initiative will make travelers happier, very much in line with Avolta’s mission to make every journey as rewarding as the destination. We are delighted to be able to offer these extra rewards to our passengers, beyond the savings and benefits they already receive as part of our Red By Dufry loyalty program. This is the beginning of a great collaboration, and we look forward to building on our partnership with IAG Loyalty in the future.”

IAG Loyalty is the owner and operator of the global loyalty currency, Avios, used by airline reward programs British Airways Executive Club and Iberia Plus, as well as 125+ collection partners and 40+ million members across the world. A pioneer of loyalty for over 30 years, IAG Loyalty has delivered lasting growth and strong customer relationships for market-leading brands such as American Express, Barclaycard, Nectar, Uber and Marriott; giving its members the chance to turn everyday spending into rewarding flight and travel experiences.

The offer is available throughout Spain and at London Heathrow Airport, for passengers shopping at Avolta’s World Duty Free stores.

*£1 in London Heathrow Stores, 1€ in Spain stores

About IAG Loyalty and Avios

Avios is the global loyalty currency of the British Airways Executive Club, Qatar Airways Privilege Club, Iberia Plus, Aer Lingus AerClub and Vueling Club. There are more than 40 million members worldwide, collecting in excess of 3,000 Avios every second.

IAG Loyalty is committed to helping businesses transform relationships, by maximising the potential for loyalty. We create unparalleled and rewarding experiences for Avios collectors, including a broad range of flight and travel rewards. Its leading airlines in Spain, the UK and Ireland include Aer Lingus, British Airways, Iberia, Vueling and LEVEL.