World Duty Free, London Gatwick and award-winning distillery Silent Pool have partnered to celebrate summer with a globally exclusive gin – Silent Pool English Garden Expression – as part of the airport’s Wonderful World Summer campaign.
Silent Pool English Garden Expression is a unique, floral gin inspired by the stunning gardens of the Surrey Hills at the height of summer. The gin is available to purchase exclusively in World Duty Free stores in both London Gatwick’s North and South Terminals, located just 21 miles from the Silent Pool Distillery, nestled deep in the heart of the Surrey Hills. The timely launch coincides with the airport’s Wonderful World Summer Campaign which runs until 3rd October.
A contemporary take on a London Dry Gin, the juniper-forward liquid is based on Silent Pool’s 24-botanical-strong core gin recipe. The brand’s master distillers have amplified the gin with the addition of peach and apricot as well as aromatic florals including lavender, chamomile, meticulously distilled rose, and honey, sourced locally from the Surrey Hills.
Aisha Dad, Dufry’s Category Manager for Liquor in the UK comments; “At World Duty Free we are constantly seeking new and exclusive products for our customers to discover and enjoy. This unique gin, produced by a local English supplier, ticks all the boxes in terms of delivering a “sense of place” and offering a product that simply can’t be found on the high street. We’re confident it will prove to be extremely popular with our customers.”
Quote from Rhian Billington, Marketing Director of Silent Pool Distillers says: “Silent Pool Distillers has consistently been at the forefront of gin distillation innovation. Our partnership with World Duty Free and London Gatwick has enabled us to produce this new, exclusive expression to harness the wonder of an English summer. We are really looking forward to travellers journeying near and far bringing a taste of the English Garden wherever they may be.”
