World Duty Free is to hosting a series of entertainment events as part of a new ‘Style Goes Live’ promotion across all its major airport stores in the UK and Spain.
Starting on September 2 and throughout the whole month across WDF’s major airport locations, ‘Style Goes Live’ has been developed in partnership with brands including Dior, Paco Rabanne, Belvedere vodka and Burberry.
From 2 September, ‘Style Goes Live’ will launch at Heathrow Terminal 5 with one of nine performances from British musician Ben Montague. He will appear at World Duty Free’s ‘Contentainment’ space performing on a set inspired by Dior’s new Sauvage men’s fragrance campaign. He will take his performances across WDF locations such as Stansted, Gatwick, Glasgow and Madrid, in collaboration with Dior.
On 4 September, the latest faces of Paco Rabanne’s fragrances, Nick Youngquest and Luma Grothe, will appear at Heathrow Terminal 5. Passengers can meet the pair as they launch Olympéa, the newest female fragrance by Paco Rabanne.
On 21 September customers can watch the Burberry Spring/Summer 2016 Runway show live from Kensington Gardens. The show will be streamed at the Burberry beauty counter in Heathrow Terminal 5.
Vodka brand Belvedere will feature its immersive 007 experience at Heathrow Terminal 5 in September. Belvedere will be offering customers Martinis and the chance to win a VIP night out in celebration of the new James Bond film.
More events and appearances are planned and will be announced in due course by WDF.
The full calendar of events is available on the Style Goes Live website: http://wdfonline.com/Stylegoeslive/5Q1-1221-D8HT0EA15/sgl.aspx