Denmark’s Copenhagen Airport and travel retailer Gebr. Heinemann have opened an A|X Armani Exchange pop-up store. It is A|X Armani Exchange´s first ever outlet in global Travel Retail.

The pop-up store operated by Gebr. Heinemann is located at Copenhagen Airport in Terminal 3 and will be open until the beginning of January 2023. In the 30 square metre space, travellers will find men’s and women’s clothing and accessories from the latest summer A|X Armani Exchange collection, ranging from shopping bags and baseball hats, dresses and skirts to jackets, pants and sneakers. The youthful brand’s autumn/winter collection will follow.

A|X Armani Exchange, the brand launched in 1991, rewrites the urban dress codes, introducing the values of the Armani world to a younger audience. In 2017, following the reorganisation of the brand portfolio, A|X Armani Exchange became one of the Armani group’s three main brands.


An exclusive shopping experience like never before

“We are delighted to surprise our passengers with A|X Armani Exchange´s first ever pop-up store at an airport,” says Katrin Bamler, Managing Director Gebr. Heinemann Retail Denmark.

“Thanks to our close, trusting cooperation with Copenhagen Airport, it is always possible for us to inspire passengers with new offers. This is how we turn their travel time into valuable time – the core of our mission statement vision at Gebr. Heinemann.”

“Our new pop-up store underlines Gebr. Heinemann´s close strategic partnership with the Armani brand, which continues to generate ideas and impetus for new global concepts,” says Jan Richter, Director Purchasing Fashion, Accessories & Watches, Jewellery at Gebr. Heinemann. “We offer A|X Armani Exchange a prominent space at Copenhagen Airport with high visibility and travellers an exclusive shopping experience: in a relaxed atmosphere, they can try and shop new looks from a trendy, high-end leisure brand that has never been available in a pop-up store in Travel Retail before.”

Sustainability is at the centre of the shop design

It is not only the fashion from A|X Armani Exchange, which Gebr. Heinemann presents in the pop-up store, that is sustainably oriented: The entire shop was designed to be environmentally friendly. All the structures and walls are made of recyclable material. The furniture is modular, so it can be combined in different ways and used over and over again. Low-voltage LEDs ensure energy efficiency in the lighting. Also the gifts with purchase, a lunch box and a water cup, are made of recycled plastic and can be reused multiple times.