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YSL announces Zoë Kravitz as the new face of Black Opium

YSL announces Zoë Kravitz as the new face of Black Opium

YSL Beauté has announced Zoë Kravitz as Black Opium Global Spokesperson.

Expanding her existing role as Global Makeup Ambassador, Yves Saint Laurent Beauté has announced the appointment of American actress, singer and model, Zoë Kravitz as the new international face and spokesperson for its fragrance, Black Opium.

Zoë’s first engagement with the fragrance will see her in a new eye-catching campaign that promises to entice a new audience and delight existing fans. The new Black Opium campaign starring Zoë Kravitz will be revealed on 18 August 2018 worldwide.

Zoë commented: “I’m so excited to be the new ambassador for such an incredible, bold, iconic fragrance. Black Opium is a modern legend, and to be able to share its power with a global audience is an honour. I’ve very much enjoyed my work with this timeless company so far, and look forward to taking it to a new level.”

In addition to this, to launch the ambassadorship, YSL Beauté has announced the launch of the Black Opium Click & Go – The Black Opium Eau de Parfum scent locked in an innovative formula in a new pen dispenser. A vibrant, sensual and addictive contrast of dark and light with 200 clicks in one pen. With a precise and sensual applicator that delivers the perfect amount of perfume on neck, chest or wrists. Black Opium Click & Go will be available from 15 August.


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