Yves Saint Laurent Beauty has launched its new masculine re-fillable fragrance MYSLF at Unifree Duty Free pop-up store at İstanbul Airport.
The MYSLF is Yves Saint Laurent Beauty’s first floral Woody masculine scent. It is designed as a ‘’generational statement’’, reflective of a new representation of masculinity with its bergamot accord, supported by orange blossom and Woody base notes and offers a new interpretation of masculinity. The MYSLF is presented in a bottle crafted with some recycled glass, which is 100 % refillable. The name of the scent MYSLF, was chosen as it has Yves Saint Laurent ‘s initials in the middle- framed in an ‘’M’’ for ‘’Masculinity’’ and an ‘’F’’ for ‘’Feminity’’.
Travellers can experience YSL MYSLF at the Unifree Duty Free pop-up store at İstanbul Airport. MYSLF Lab also offers visitors a personalised experience to customise their bottles using a UV printer.
The face for MYSLF is American actor Austin Butler, who is known for portraying Elvis Presley in the musical biopic Elvis.
“MYSLF is a modern fragrance that resonates with today’s world and offers an olfactory adventure at the crossroads of tradition and innovation. The new pop-up store is reflecting this notion perfectly. In line with our mission statement, it provides the travelers with an unforgettable and personal experience. Furthermore, it serves as a testament to our fruitful collaboration with Yves Saint Laurent Beauty”, said Jens Peter Peuckert Gebr. Heinemann Director Marketing.
Unifree Duty Free Chief Commercial Officer Ceren Tonguç said: ‘’As Unifree Duty Free we are always committed to providing best products and services to our passengers in all our operations. On that account we are pleased to have Yves Saint Laurent Beauty on board for the special shopping experience.’’
