Stuart Weitzman is thrilled to announce the debut of Gigi Hadid, Joan Smalls and Lily Aldridge as the new faces of the brand’s Spring 2016 advertising campaign. Shot by renowned fashion photographer Mario Testino, the stunning black-and-white images embrace a distinctively minimalist aesthetic while manifesting the intimate relationship between a woman and her shoes.
In the world of Stuart Weitzman, “sexy” means being comfortable and confident in your own skin, and the campaign captures this essence in a relaxed, effortless and chic way, while showcasing the new season’s essential silhouettes. With a spotlight on the NEARLY NUDE, Weitzman’s new block-heel version of his iconic NUDIST sandal, it is photographed true to its name with all three girls wearing nothing but their Stuart Weitzmans.
The supermodel trio was chosen as the new faces of the brand because of their social relevance and fashion-forward trendsetter statuses. The quintessential girls-next-door, Gigi, Joan and Lily personify the confidence, empowerment, beauty and ease of women wearing Stuart Weitzman shoes. The fact that the girls are friends made them the ideal casting choice for the campaign, as Stuart Weitzman has always been a common thread in bringing girlfriends together, from shoe shopping to shoe sharing to shoe closet envy.
The international advertising campaign will launch in the United States, Italy, France, England, Dubai, Germany, Spain and Asia. Outdoor advertising (billboards and kiosks) will run in Los Angeles, New York, Milan, Paris and Hong Kong. A behind-the-scenes video and additional creative content will be featured on www.stuartweitzman.com and in boutiques worldwide.
ABOUT STUART WEITZMAN
A little obsessed with shoes.
Stuart Weitzman, a global leader in designer footwear, operates 58 retail stores across the United States and in Europe. The brand is also sold through licensed international stores and international shop-in-shops, fine retailers and specialty stores and e-commerce sites in the United States, Canada, Europe and Hong Kong. Stuart Weitzman footwear and accessories are sold in more than 70 countries.
A luxury brand built upon the idea of creating a beautifully-constructed shoe, the main objective has always been to merge fashion and function. The award-winning styles created by founder and designer Stuart Weitzman are engineered to feel as good as they look, and to look as good as they feel.
Stuart Weitzman Holdings, LLC is a company of Coach, Inc.
The Global Hub for Global Shoppers www.dutyfreehunter.com