MAC Cosmetics called on three make-up artists to help conceive a new collection – MAC Make-up Art Cosmetics, a 50-piece make-up line that will launch on January 2, 2017.
Kabuki, James Kaliardos and Diane Kendal teamed up with the beauty brand to develop MAC Make-up Art Cosmetics, a 50-piece make-up line that will launch on January 2, 2017. This is the first time the global beauty brand has collaborated with independent make-up artists to create a collection.
“Make-up professionals embody the spirit and heritage of the MAC culture,” said James Gager, creative director of MAC. “[The three] have been a part of the MAC family for many years, keying our shows at fashion weeks around the globe and working on our various visual campaigns.”
Individual colour collections with products for eyes, lips and face reveal each artist’s “distinct makeup personality,” according to Gager.
For instance, Kendal’s vision is glamorous (but still wearable) and focuses on bronzed lids and cheeks with a bold lip, while Kaliardos sticks to a more neutral palette. Kabuki’s offerings are more dramatic and include a highly pigmented blue cream eye shadow, a poppy, red lip colour and a bronzer and blush compact.
“[They] gave me complete freedom with this collection and turned my wish list into reality,” Kabuki said.
Kendal added: “We all have our own distinct styles which will compliment and showcase the collection to its fullest.”
