Diesel Parfums has announced that actor Boyd Holbrook will be the face of its new fragrance for men, to be launched from August 2016.


Boyd Holbrook is to be the face of a new Diesel men’s fragrance due out this August, according to L’Oréal, owner of the brand’s fragrance license. The “Gone Girl” actor is soon to star as the leading villain in the next “Wolverine” movie, and currently features in the Netflix series “Narcos.”

Also an avid sculptor, he is no stranger to modeling; Kentucky-born Holbrook signed with Elite Models in 2001 and used the money he made walking the runways to study film at New York University. Among his more recent modeling credits, he appeared in Dior Homme’s fall 2015 campaign.

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