L’Oréal Travel Retail has given the world premiere of its new retail concept Makeupista to Stockholm Arlanda airport — a first-of-a-kind makeup boutique for makeup lovers exclusive to travellers.
The boutique, which first opened back in March 2016, is a designed as a place where makeup insiders can meet, share tips and tricks, get tailor-made advice from experts, and discover a wide product range and latest trending topics.
According to L’Oréal, the travel-retail makeup market is booming and driving growth in every continent: “Thanks to a breakthrough cooperation between Dufry and L’Oréal CPD, the world’s #1 and #2 makeup brands Maybelline NY and L’Oréal Makeup Designer Paris join forces. Add to this mix essie, the #1 nail brand in the US, and a new retail concept is born: a unique shopping experience for makeup lovers exclusively available in travel-retail.”
At Makeupista, travellers can prep skin with L’Oréal Paris Skin experts to create a clean and healthy canvas for all makeup artistry, get the hottest look with makeup sets only available in travel-retail (Looks-On-The- Go from L’Oréal Makeup Designer Paris and NYC Essentials from Maybelline NY), manicures from essie, find the perfect mascara thanks to a comprehensive offer of bestsellers and satisfy colour cravings with the large on-trend shade offer in the Color Obsession Bar.
“Makeupistas are constantly looking for the hottest trends and ultimate must-haves of the season. For the first time, they can all be found in one retail space,” said L’Oréal.
Meanwhile, L’Oréal Paris Makeup Genius is a revolutionary digital service, “a gamechanger in the world of beauty”. The virtual makeup app instantly applies makeup to the shopper’s image – the travel-retail exclusive Looks-On-The-Go can be tried in a split second.
