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L’Oreal gives Makeupista concept its debut at Stockholm Arlanda airport

L’Oreal gives Makeupista concept its debut at Stockholm Arlanda airport

L’Oréal Travel Retail has given the world premiere of its new retail concept Makeupista to Stockholm Arlanda airport — a first-of-a-kind makeup boutique for makeup lovers exclusive to travellers.
The boutique, which first opened back in March 2016, is a designed as a place where makeup insiders can meet, share tips and tricks, get tailor-made advice from experts, and discover a wide product range and latest trending topics.

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According to L’Oréal, the travel-retail makeup market is booming and driving growth in every continent: “Thanks to a breakthrough cooperation between Dufry and L’Oréal CPD, the world’s #1 and #2 makeup brands Maybelline NY and L’Oréal Makeup Designer Paris join forces. Add to this mix essie, the #1 nail brand in the US, and a new retail concept is born: a unique shopping experience for makeup lovers exclusively available in travel-retail.”

At Makeupista, travellers can prep skin with L’Oréal Paris Skin experts to create a clean and healthy canvas for all makeup artistry, get the hottest look with makeup sets only available in travel-retail (Looks-On-The- Go from L’Oréal Makeup Designer Paris and NYC Essentials from Maybelline NY), manicures from essie, find the perfect mascara thanks to a comprehensive offer of bestsellers and satisfy colour cravings with the large on-trend shade offer in the Color Obsession Bar.

“Makeupistas are constantly looking for the hottest trends and ultimate must-haves of the season. For the first time, they can all be found in one retail space,” said L’Oréal.

Meanwhile, L’Oréal Paris Makeup Genius is a revolutionary digital service, “a gamechanger in the world of beauty”. The virtual makeup app instantly applies makeup to the shopper’s image – the travel-retail exclusive Looks-On-The-Go can be tried in a split second.

www.loreal.com

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