A subtle play between power and seduction sets the scene for the new wood ad campaign. Created by Mert & Marcus and with the artistic direction of Dean and Dan Caten, the campaign features models Anna Ewers and Julian Schneider.

“They become perfectly entwined in a whirl of motion featuring passionate, energetic and dynamic bodies. They meet and collide in a play of sensual and intense glances and complicity.”

Wood, the new fragrances by DSquared2
Wood is a dual project designed around the characteristics of wood – strong and sturdy, with a complex structure that makes it unique and inimitable – creating two new scents that define the contemporary DSquared2 man and woman: Sensual, confident in themselves and their personalities. Young and capturing the zeitgeist, the protagonists for these fragrances live on passions, good vibes and an impulse towards what’s new. They are looking for a sophisticated essence that expresses the authenticity, depth and passion that defines them.

“Fragrance is a sensory experience that says everything about you and your personality. It is the most distinctive and intimate element because it makes you recognisable and different in a non-descript way. We love to think about our new fragrance wood as a special accessory that is personal and defines DSuared2 style and character.”
Dean and Dan Caten

Wood, the new fragrance for him
A powerful, distinctive and masculine fragrance. Wood, the new men’s fragrance by DSquared2, opens with the Mediterranean freshness of bergamot from Calabria, mandarin and lemon from Sicily and is enriched with elegant, sharp notes of ginger. Vibrant tones of violet leaf and cardamom contrast with the distinct sensuality of ambrox. A modern blend of white woods brings light to the deep, Elegant character of vetiver.


Wood, the new fragrance for her
A contemporary composition, vibrant and ultra-feminine. Wood, the new women’s fragrance by DSquared2, is made of mandarin from Sicily and raspberry leaf, expressing joy and vivacity, combined with lily of the valley and magnolia, which add fresh, ethereal notes. The infusion of osmanthus and jasmine, precious and seductive ingredients, reveal an intense femininity. Bright notes of white woods and cedar, along with the depth of ambrox, mark a perfume with an unmistakable character.

https://youtu.be/QS2m34EOtxY