American whiskey brand Yellow Rose has launched in the UK, the Netherlands, France, Belgium and Germany.
Yellow Rose will launch its Outlaw Bourbon, Premium American Whisky and Rye Whiskey in the European markets to meet the ”growing trend for craft spirits”.
Arturo Illán Illán, global brand manager for Yellow Rose, said: “The American whiskey category is growing, it has been growing for the last couple of years.
“We found that the UK is the second largest market after the US, so we thought that launching the products in the UK could be a good opportunity and a gate to enter the rest of Europe.”
Yellow Rose Outlaw Bourbon is made from 100% Texas yellow corn and aged in small American oak barrels at the brand’s home in Houston, Texas. Priced at £64 (US$82), the 46% ABV whiskey is said to be “full-flavoured with warm caramel and vanilla overtones”.
The brand will also launch Premium American Whiskey (40% ABV) and Yellow Rose Rye Whiskey (45% ABV) in the markets. Both whiskeys are made using liquid sourced from distilleries across America.
Premium American is priced at £43 (US$55) and has a light aroma and flavours of fruity banana and caramel. Rye Whiskey is priced at £33 (US$42) and is made using 95% rye. It has flavours of “spearmint with mild pepper and maple”.
