Glenfiddich, the renowned Scotch Whisky owned by William Grant & Sons, will launch its limited-edition Grand Cru collaboration with Australian fashion designer Jordan Dalah into the travel retail market exclusively at the Heinemann Tax & Duty Free shops in Sydney International Airport.
The collaboration’s travel retail debut follows an Australia domestic launch in February to celebrate the new year.
Launching into the travel retail market in April, Glenfiddich is partnering with Heinemann Australia, to offer the Jordan Dalah collaboration box set exclusively for travellers at Sydney Airport.
Glenfiddich Grand Cru first teamed up with Australian fashion designer Jordan Dalah in April 2021 to celebrate his successful debut at Australia Fashion Week. Dalah is a force in fashion, known for his exaggerated shapes and strong silhouettes. His unique designs have been featured in international titles such as Vogue and Highsnobiety, and worn by names such as critically acclaimed singer songwriter Solange Knowles and Academy Award-nominated actress Saoirse Ronan.
For this limited-edition box set, Dalah was appointed creative director for the brand and has reimagined Glenfiddich through his iconic, international style. He pays tribute to Grand Cru’s moments of celebration with a campaign shot by world-renowned photographer Pierre Toussaint.
Dalah’s box set houses Glenfiddich Grand Cru in a luxurious soft-touch embossed shell that reflects the avant-garde quilting often found in Dalah’s signature outfits. The graphic is an irregular, bold harlequin pattern taken through to the bottle and is Dalah’s reinterpretation of Grand Cru’s iconic gold sparkle featured on the original packaging. The clothing label taken from Jordan’s garments cleverly replaces a handle used to open the box.
The Grand Cru expression brings a new and radical edge to a whisky praised for its art of experimentation, redefining moments of celebration and creating a new and extraordinary drinking experience. The new expression is an exclusive whisky that has been matured for 23 years and elegantly finished in rare French cuvée oak. It features notes of sandalwood, brioche and pear sorbet.
For travellers, it will be a first come, first served for the 23 bottles allocated to Heinemann Tax & Duty Free in Sydney International Airport, where it will be displayed in its own promotional space throughout April and into May (or while stocks last) and available for purchase at the Departure store. The limited-edition Grand Cru’s recommended retail price (RRP) in duty-free is A$2,099. (Note: The activation will continue during May featuring the standard version of the Grand Cru bottle if the limited edition sells out.)
To commemorate the limited-edition release’s exclusive launch, Heinemann Australia will donate 10% of the proceeds to Australian charity Look Good Feel Better, a free national community service run by the Cancer Patients Foundation. Look Good Feel Better is dedicated to teaching cancer patients how to manage the appearance-related side-effects caused by treatment for any type of cancer, helping them face their diagnosis with confidence.
David Wilson, Managing Director, Global Travel Retail at William Grant & Sons, says: “Glenfiddich has always forged its own path and is renowned worldwide for being the first to experiment and push the boundaries in the Single Malt category. We see those same values in Jordan and his approach to the label. His unwavering passion, pioneering ambition and designs are what drew the Glenfiddich team to him.
“As we have already seen from the domestic ballot performance, consumer interest bodes well for sales at the airport. We can’t wait to see the reaction from travellers, many of whom we know are avid limited-edition whisky fans.”
George Tsoukalas, Managing Director of Heinemann Australia says: “We are thrilled to bring this limited edition expression and unique collaboration between Glenfiddich and Jordan Dalah to Sydney Airport. At Heinemann, we always seek to provide unique experiences and products to travellers, and we are proud to be the first travel retailer to offer this highly sought-after limited edition. We are also pleased to have the opportunity to support the vital work of our charity partner Look Good Feel Better through this partnership with Glenfiddich.”
Designer Jordan Dalah says of the partnership: “The opportunity to open Australian Fashion Week last year, the first physical fashion week since the pandemic began, was such a privilege. I am so excited to work with Glenfiddich on my creative journey as a designer and share my vision as we collaborate on future creative endeavours.”
The Glenfiddich x Jordan Dalah limited edition box pack contains a Grand Cru 23 Yr Old 70CL bottle 43.4% ABV, a pair of black tinted crystal coupette glasses housed in a special gift box featuring Jordan Dalah’s bold red and white harlequin design, and a postcard featuring a print taken from the Glenfiddich x Jordan Dalah campaign, signed by Dalah.
