Henkell Freixenet, the world’s leading sparkling wine company, launches a successful promotion at Frankfurt International Airport from April 3rd to July 2nd, 2025. In these months Henkell Freixenet presents an Interactive Wine Finder for the Schloss Johannisberg Riesling Wines as activation in the Heinemann shop at Terminal 1B, which delivers a great experience and helps consumers to easily choose the perfect wine for them.
Pick – Compare – Enjoy: This new Henkell Freixenet digital activation is all about making wine discovery fun and easy. It is not just providing valuable insights for consumers on which wine to choose but also creating a memorable and super-efficient shopping journey for customers! Just grab any bottle from the display, and instantly the product information pops up on the big screen, providing information on product characteristics, grape variety, food pairing suggestion and origins. Whether for self-consumption or gifting, the system also lets consumers compare different wines in the activation, helping to find the perfect match. On top, travellers can taste the product to make their perfect choice.
“Activations like this play an important role for us. Travellers like to experience new brands in airports and are more open to discover new products. Furthermore, they want them to 100% meet their needs. In our latest activation we deliver the perfect digital solution to find your perfect wine match, making it easy to find exactly the wine you would like to drink,” says Ramon Olive Head of Sales of GTR. “For Riesling connoisseurs, we have increased our portfolio at Frankfurt airport to satisfy all palates and to bring something different to them. We have been listed this year with 2 additional SKU’s for Schloss Johannisberg – Bronzelack and Rosalack not only in Germany but also in Turkish airports. With the interactive wine finder we want to uptrade the Schloss Johannisberg consumer and give them more options at the time of buying their favourite Riesling brand.” The tool is, at the same time engaging new customers into the Riesling segment, so a new customer approaching the category can understand which is the SKU that better fits his or her taste or palate.
As Frankfurt is the nearest airport to the iconic Schloss Johannisberg winery, it was the natural choice to introduce the wine finder there for the first time – making the brand accessible at the airport for those travellers visiting the Rheingau area, the home of Riesling, who are going back home from their trips.
