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Absolut releases Lime edition – its first new flavoured Vodka since 2013

Absolut releases Lime edition – its first new flavoured Vodka since 2013

Lime is the latest addition to the core range of Absolut Vodka flavours. An instant classic, this citrus sibling arrives almost 30 years after the launch of Absolut Citron.

Absolut Lime, the first new flavour for the brand since it introduced debuted Absolut Cilantro back in 2013. A roll out began in the US this month, with full distribution expected at the end of February. Launched in January 2017 (at the recent Grammy Awards), expect to see it landing in duty-free & travel retail stores over the coming months.

With its fresh, balanced taste of natural Lime flavour and iconic frosted bottle, Lime perfectly complements the range as a key ingredient in many of today’s classic drinks with a refreshing twist.

Absolut Lime is made exclusively from natural ingredients, and unlike some other flavoured vodkas, it doesn’t contain any added sugar. To put it short and simple: Lime is smooth, rich and very fresh with a distinct note of freshly pressed lime and a slightly sweet and fruity finish.

The Absolut way of making vodka

In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. Absolut Lime is made the same way, the only difference is the taste of lime. And, like the rest of the family, it’s produced in Åhus, L.O. Smith’s birth town. Since the process will never change, neither will the true taste of Absolut Lime.

Keeping natural ingredients natural

The main ingredients in Lime are Absolut Vodka and citrus flavor. Absolut Vodka is made from water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. The winter wheat is also grown in Åhus and differs from other crops: it’s sown one fall and harvested the next one. The days in between it grows under the Swedish snow, developing its hard grain. Also, the use of fertilisers is minimised. Of course, the limes are as natural as the rest of the ingredients.

See more at http://www.absolut.com/uk/products/absolut-lime/

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