Italian fragrance brand Acqua di Parma has made its debut in UK duty-free shops with a new launch in Aelia Duty Free at London City Airport.
The brand is currently present in airports around Italy as well as Zurich, Geneva, Athens and Dubai. Now it has teamed with Lagardère’s Aelia brand for a dedicated area inside the airport shop at London City Airport, which opened on 1 December.
The new store reflects the brand’s yellow colouring and an atmosphere reminiscent of an Italian residence. A Lagardère spokesman said: “The area entirely reflects the brand’s codes and its boutiques, with yellow as the basic colour, instinctive and representative of a typical Italian radiance.
“An unmistakable style which is recognised in all the collections available at London City Airport, from the Colognes for men to the Le Nobili range of perfumes for women, the sensory suggestions of Blu Mediterraneo and the highly sought after Ingredient Collection line.
“Here travellers have the opportunity to discover the world of Acqua di Parma through its perfume lines, where each individual creation stems from the hands of the most skilled Italian craftsmen and women in a new, modern-day expression of a timeless classic.”
See more at https://www.aeliadutyfree.co.uk/londoncity/en/
